There is no doubt that the world is in a very distinctive and perturb state right now. Health is at the top of everyone’s mind, remarkably immune health because of the growing covid-19 pandemic. The immune system supports your body to fight against disease and protect it from getting ill in the first place.

While things like season changing and pandemic may warn us of immune health, it is really of great importance all year long.

The excellent news is that even though some things are out of your control, there is still much that you can control, precisely what supplement you take, what you eat, and how you treat your body.

With no scientific evidence-based treatment for COVID-19 yet and a vaccine still in the Clinical trial stage, the keyword has been ‘Nutraceuticals’ and ‘Immune boosters’ during the past eight to nine months.

Nutraceuticals & Functional Food Use- A Focus on Self- Protection:

Just before the pandemic, many of us did not know about what the Nutraceuticals is?

Coronavirus has done an excellent job of opening consumers’ eyes to the power of food and its function. Some findings are consistent with google and taste wise research, which demonstrates a rising trend for vitamin C, D, zinc, elderberries, rosemary, melatonin, collagen, mushroom, and Nutraceuticals. This finding is of note also because of the notable increase in the prevalence of internet searches for ‘food’ and ‘Immune system,’ which rose 670% globally in the first two weeks of March’20. In India, according to the google trend data the index search for immunity, gut health and nutraceuticals rose by 100%. 

This urgent requirement for a solution is reflected on the individual level by an unprecedented rise in consumer sales of supplementary nutrients, nutraceutical products, Ayurvedic concoctions, and functional products, which were considered effective against influenza, SARS virus, which has been on the front burner during this pandemic as well. However, consumers are seeking to use any functional food that is used to self-medicating their moods.

At a particular time in the past, traditional Indian homemade food was healthy and owned unbelievable health benefits. Indian food played a vital role in inflammation, immunity, brain function and people were healthy. The scene across the globe has changed, and India has also become a part of it. The nutraceutical market is flourishing predominantly in the United States, India, and European countries. When it comes to health and immunity, the first thing that comes to everyone’s mind is ‘Nutraceuticals & Immune boosters’. It will continue as people have shifted towards prevention is better than cure.

The breakthrough in grasping the connection between health and nutrition gave an impulsion to the concept of nutraceuticals as a feasible and definitive perspective to meliorate health and lessen the peril analogous with certain diseases.

Increasing health awareness, drift in population disease demographics, where younger people are affected, lifestyle alterations, escalated purchasers’ opulence, and high life expectancy is responsible for increasing the market for nutraceuticals in India.