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Role of Nutraceuticals in COVID-19 Pandemic

India’s 6 weeks lockdown has impacted Nutraceutical and Dietary supplements industry on multiple fronts. But COVID-19 makes everything different because people are really, first and foremost, concerned with their and their loved ones Physical health.

India has been declared as a country of Malnutrition and main reason for this situation is Hidden hunger! It is a lack of vitamins and minerals. The quality of food people eat does not meet their nutritional requirements as food is deficient in micronutrients.

In India almost 15% of the population is undernourished. These people may not have access to nutritious foods for one reason or another, so supplements can help fill gaps in their nutrition.

The stress of the COVID-19 pandemic can further deplete essential nutrients that the body needs to maintain health. So, although supplements have no direct effect on the COVID-19 virus itself, they can certainly help support overall health and wellness during this very stressful time.

Role of Health Supplements:

As everybody thinks of nourishing well on one side, however they also feel that they should improve their immunity to face this crisis of Corona. There are many nutraceutical ingredients which are useful for building and enhancing individual immunity.

The supplements for immunity and prevention have shown increase in the sales. In this list Ingredients like Vit D, Vit. C and Zinc are on the top. Even immune boosting products like Curcumin, Selenium and Probiotics products have been growing since the outbreak.
Along with these, other ingredients like Asthaxanthin, Polyphenols from pomegranate, Glutathione and extracts of Indian spices like Ginger and Garlic and are also considered to be important ingredients to build immunity.
In case of providing support in nutritional deficiencies, RDA based multivitamin/multi-mineral supplements are advisable to reduce the rate of acute respiratory infections, shortens the duration of flu-like symptoms and improves the rate of recovery.

Fig 1.1 Role of Health Supplements

Along with these there are few traditional herbs which may possess beneficial nutraceutical ingredients to boost immunity and shows anti-viral properties. Virgin coconut oil is one of those ingredients. The active ingredients like Luric acid and Monoluarin from Virgin Coconut oil have shown to be effective against viral infections. Also ingredients like Fucoidan have some immunomodulatory properties and reduce allergic responses and activate Natural Killer Cells and T cells.
Common Indian spice like Cinnamon Bark in the extracted form of compound IND02 has shown anti-viral properties against H1N1 and H3N2. But the anti-viral activities against COVID-19 need to be further studied and confirmed. Also ingredients like Luteolin, Apigenin, Quercetin and Chologenic acid have been studied to function as anti-viral. One of the major ingredients like Palmitoylethanolamide, present not only in egg yolk, but also in other foods, such as soy oil, peanut oil, and corn has shown anti-inflammatory action and symptomatic relief of flu symptoms.

In case of market response to this crisis has been phenomenal. As many of above mentioned ingredients and herbs are not only getting used as immune-boosting but also for preventing side effects. The demand of such products is increasing as per the awareness and knowledge of consumers. In India, even healthy snacks like protein bread has shown increased demand. The Indian start-up specialised in making protein bread and cookies has seen online sale go up by 15%.

Propagation of Integrated Medicines has been seen beautifully woven in this crisis period. Along with the modern medicines, the ministry of Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) sent out a new advisory to states suggesting “add-on traditional medicine interventions to conventional care”. The advisory suggests intake of Tulsi, Ginger, Guduchi (Tinspora cordifolia) and Turmeric in diet. Also use of Sesame oil along with inhalation of Eucalyptus oil is advised to lower the incidences of respiratory tract infections. Yet, efficacy of all ingredients is very important here, particularly in cases such as this, where many aspects of the virus are still unknown and claims need to be backed with clinical evidences.

Challenges for Nutra and Dietary Supplements Industry:

Some supplement categories could see sales declining. The ingredients like Ashwgandha, Lycopene, Lutein and segment of Sports Nutrition are likely to see lesser demand during this time.
Even supply chain is experiencing losses in terms of exports as most of the ports are closed. Likewise, most of the companies are facing supply chain disruptions. But there are chances that new channels may emerge!
The outbreak of COVID-19 has highlighted that businesses should adopt Hybrid Model. The Hybrid Model will encompass both in-person interaction and digital touch. This can include channels like online stores and adopting subscription models.
The use of Artificial Intelligence to trace and track entire value chain will be much useful and will be accepted by consumers for its efficiency and effectiveness. Video conferencing and digital friendly education platforms will be much useful to update the employees amidst the period of lockdown.
Common communication platform can be generated for all stakeholders that will help them to make business deals and trade purpose.

In this situation consumer awareness and consumer engagement will be a key to success and it can be done with the help of social media. As well as knowledge sharing can be used as a tool to engage and retain customer. And Subscription model will lead to expected growth in these volatile conditions.

References:
https://www.nutraingredients-asia.com/Article/2020/03/26/Eating-right-COVID-19-pumps-up-sales-for-India-s-protein-bread-maker?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright
https://www.nutraingredients-asia.com/Article/2020/03/31/India-s-COVID-19-lockdown-Dabur-Pure-Nutrition-and-Akay-weigh-in-on-economic-impacts?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright
https://www.msn.com/en-in/health/familyhealth/coronavirus-anti-viral-foods-to-build-immunity-and-keep-diseases-away/ar-BBZBkpa
https://www.nutraingredients-asia.com/Article/2020/04/06/Transform-to-survive-MLM-firms-LifeVantage-Herbalife-Amway-reveal-strategies-for-success-amid-COVID-19-disruptions

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Disruption in people’s habits, healthcare business practices will take place in Corona Times

The Covid 19 (ARV- Acute Respiratory Virus) situation is disrupting and challenging the entire world like never before. I believe, it will help in making companies the world over more humane than alone profit oriented. The social distancing will in fact help in bringing the people more closer.

The present crisis will make a new difference in the human kind’s equation to 3ps i.e. People, Planet and Profits. It will help in making each of us more humble, caring, empathetic and self sufficient; create more awareness about the importance of preserving and protecting our planet and its air, water and food resources; there will be a corporate behavioural shift where more importance will be given to people and planet over profits.

Profits need to be earned, as profit has five vital functions to play in business. Business should be sustained for future, so it should be useful to readily available for 1) Any sudden changes in technology and disruption and business becomes vulnerable 2) any calamity like Covid 19; and people ,products and planet needs to be supported 3) Any sudden economic requirements are increased due to amendments in corporate laws 4) yearly welfare of people through increments 5) Reward of risk taken by owners or investors ..It is vital for any living company to make profits, but not to have a profit ring attitude!

Throughout the world, the global pharma industry (including India, US, and Europe) depended on China for the raw materials and active pharma ingredients (APIs) needed to make the final products. Many of these economies faced severe issues in securing ingredients on time during the present crisis. From now on, the governments of these countries will not allow them to be over dependent on China. India is no exception.

I see Indian government encouraging more start-ups to manufacture many of these raw materials and APIs to make the economy self-reliant. Also, multiple non-pharma and non-healthcare players would enter the sector and invest in manufacturing of APIs (Active Pharmaceutical Ingredients), generics, medical equipments and wearables. It is the right time for Indian medical start-ups to make wonders in the global healthcare arena.

The global pharma industry will move from a product-centric approach to a people’s need – centric one. Till now it used to be purely product centric, meaning first the product was launched taking into consideration the market benefits, before taking it to patients. However, I believe, the situation would change after the present crisis. There would be many industry leaders, whom I believe, would plan, design, research on new pharma molecules based on what the society’s healthcare and medical priorities are. Profits will come on its accord.

There will be an increased adoption of data analysis to understand disease patterns, patient responses, drug development would be based on that. More plans and methods will be developed for better patient engagement, better accessibility to doctors and medicines, and increased patient adherence. There would be more evidence based therapeutic tools. I would say, all of this would make the industry more socialist.

The ongoing situation will accelerate the Digital Transformation of Healthcare or e-healthcare. It will lead to more e-health usage and accessibility in the country – be it in the area of telemedicine, electronic health records, medical billing software, hospital management systems, telemedicine, patient management programmes, healthcare wearables. There will be more usage of video-conferencing through zoom and skype calls.

Jugaad will work hand-in-hand with innovation. During the present crisis, we have converted train coaches into ICU centres and isolation wards. Likewise, our labs have been able to develop low-cost ventilators during this time of need. Why cannot our-start-ups continue to do the same even after the crisis.

Staying at home, people would realise the importance of balanced nutrition, sanitation and sanitisation. Even after Corona leaves the earth, we are going to move forward with our newly acquired habits. In effect we are becoming an inclusive healthy society in the challenging time. New family bondings will be created. This is the perfect time to go higher into spirituality. The new moment is inspiring healthcare and scientific research institutions in the world to leverage all their might to find new solutions towards bacterial and viral resistance.

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ASSOCHAM

To educate attendees on the regulatory framework for functional foods in important jurisdictions, and detail important market developments 

To facilitate optimal business strategies and encourage innovative product development within the industry

To provide an ideal platform to disseminate the values of functional ingredients, novel foods and finished products, and their contribution to the consumers’ health

Interlink’s Presentation: Unlocking the Potential of Nutraceuticals

 

 

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PharmaLytica

Organizer: UBM in India is the country’s leading exhibition organiser that provides the industry with platforms  that bring together buyers and sellers from around the world, through a portfolio of exhibitions, content led conferences & seminars. Established in 2006, UBM in India hosts over 25 large scale exhibitions and 40 conferences across the country every year. This enables trade across multiple industry verticals including advanced manufacturing, business services and infrastructure, fashion, food, hospitality and leisure, jewellery and gem, lifestyle and brands, life science & healthcare, pharma and biopharma, resources, technology, transport & logistics.  As part of UBM Asia, UBM India has offices across Mumbai, New Delhi, Bangalore and Chennai

Date: August 10 & 11, 2018 HITEX Exhibition Centre, Hyderabad

About Event:

PharmaLytica conference, collocated with the exhibition is the knowledge forum and important industry gathering that brings you entire range of topics in analytical, outsourcing, laboratory, scientific & biotechnology sector. PharmaLytica is evolving as the leading marketplace for products and services along the entire value chain in niche segments within the Pharma industry.

Interlink’s Presentation: Quality Culture Parameters Concept & Practices

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IUFoST

The 19th World Congress of Food Science & Technology was hosted by The International Union of Food Science and Technology (IUFoST), a country-membership organisation, and is also the global voice of food science and technology. It is the only representative for the discipline of Food Science and Technology elected into the International Council for Science (ICSU). It is a voluntary, non-profit federation of national food science organisations linking the world’s food scientists and technologists. IUFoST has over 300,000 members from more than 75 countries through its Adhering Bodies, and 5 regional groupings to form a pool of expert resource. 

The 19th World Congress of Food Science & Technology was organised to showcase the global developments in all the facets of food science and technology through 60 plus parallel scientific sessions with the participation of 250 plus speakers with rich expertise in their respective areas of specialization. The Congress brought together Thought Leaders, Policy Makers, Researchers, Food Fraternity and Industry Captains to cover the latest advances in our understanding of Food in all its avatars.

The 19th IUFoST World Congress of Food Science and Technology was a 5-day action packed Scientific Conference which included Workshops, Poster Sessions, Expo and Networking Socio-cultural programmes. Researchers, academicians, professionals, policymakers and industry converged to exchange innovative ideas, showcase new products and drive policy issues.

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Seminar on Nutraceuticals

Let food be thy medicine and medicine be the food”, a quote attributed to Hippocrates, is an evidence to the fact that the importance of food in maintaining health and quality of life was conceptualized more than 2500 years ago. Nutraceuticals, coined from the terms “nutrition” and “pharmaceuticals”, is a broad umbrella term that is used to describe foods (or parts of foods) that provide medical or health benefits. 

The genesis and growth of the nutraceutical industry can be attributed to numerous factors. Consumer awareness about the positive role of nutrition in improving health is constantly on the rise. In addition, regulatory bodies have been consistently becoming supportive of promotion of use of nutraceuticals and functional foods for improving public health.

Despite the constant growth in the nutraceutical sector, there is scope for developing effective ways to improve the in vivo bio-availability and efficacy of these nutraceutical molecules. The seminar aims to lay a strong foundation on the novel polyherbal delivery formulations, clinical, IPR and regulatory concerns related to nutraceuticals. The seminar would serve as platform for formulation scientists, business leaders and researchers to exchange knowledge and discuss proposals regarding further development of nutraceuticals.

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India Pharma Week

South-Asia’s largest Pharmaceutical event- CPhI & PMEC India, is stepping  in its 12th year success with Pharma Week from 12th to 14th December, 2018.

Over 10 years, the expo has grown from a three-day exhibition to a magnum opus that spans a week. India Pharma Week 2018 will hold over 10 events that will focus on business, knowledge, leadership, innovation, recognition and networking in the field of Pharma.

The grand stage of India Pharma Awards is back in its 6th year to celebrate the advances & achievements of the Indian Pharmaceutical Industry.

A part of the Recognition & Networking stream, India Pharma Awards 2018 will bring together industry champions, stalwarts & visionaries from around the world. The journey for the Awards has proved to be interesting with increased number of nominations, partnerships, and audience footfalls year on year. India Pharma Awards is not only a platform for the pharma companies in the country but also a platform that honors individual achievements within those companies, hence serving as the best platform for the universe of pharma.

India Pharma Awards, one of the most transparent & process driven awards are conducted professionally as well as methodically to draw out the best in the industry, and it stands as an opportunity to position your brand with the best in the Pharmaceutical space. This is done with a neutral Jury Panel representing various segments of the industry.

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Future of pharmaceuticals

 

i) Date: 4th Jan 2019

ii) Venue: SIESCOMS, Navi Mumbai

iii) Hosted/Organised by: On the occasion of 2nd World Pharma Brand Manager’s Day, Centre of Excellence in HealthCare and SIES College of Management Studies has hosted conference on future of pharmaceutical marketing -Changing issues and challenges.

iv) Theme : Future of Pharma Business, Pharma Marketing and Pharma Branding  

v) Key note Speaker: Dr. R. B. Smarta

He has addressed how disruptive industry like Pharma should change the Business model and succeed. Similarly how to repurpose marketing and how pharma branding should move ahead from crossroads.

i) The audience: Industry Champions, Academicians, Authors, Journalists, Interlink contributors and  students

ii) Key takeaways for the audience :

1. How Disruptions were temporary from business point of view

2. How future business, marketing and branding will look like

3. How regulatory, innovation and digitization will improve branding

4. How ethics should come back in pharmaceutical business

5. Panel discussion and Workshop on how to build a brand in present environment

 

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Joins hands with Health Foods and Dietary Supplements Association (HADSA) for treatment standardization, evidence based research in wellness, sports and clinical nutrition

Date: 26th April 2019, 

  1. ii) Venue: SciTech (Mumbai)

iii) Hosted/Organised by: Health Foods & Dietary Supplements Association (HADSA) held a Seminar on “Need for Dietary Supplements & Nutraceuticals in Nutrition Practice” in collaboration with IDA Mumbai Chapter. This seminar was held to make Nutritionists and Dieticians aware about the use of Nutraceuticals in their practice. This was the first seminar of this seminar series which will be organised under the collaboration of IDA-HADSA.

  1. v) Key note Speaker: Dr. R. B. Smarta

He has been invited as one of the speakers and presented on the “Role of Dietary Supplements & Nutraceuticals in Healthcare”. This presentataion was a roadmap to understand Nutraceuticals and its usage in practice.

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Health insurance:

Health insurance is an important aspect whereby pear like patient get subsidised and his affordability increases. Ministry of health, NITI Aayog, ayushman and their imperative should be given importance from implementation point of view.

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