Atul Prajapati, a healthcare management student won gold medal for the best ‘live project’ at the recently concluded ‘Insight 2018’ annual pharma conference held recently in Mumbai. The gold medal was instituted by leading pharma consultancy firm Interlink.

Atul won the gold for a project to find out perception of chemists and consumers on herbal medicines. He has also carried out preferences for wound cleansing and generate awareness on newer molecules.

‘Insight’ is an annual conference on pharma and healthcare organized by Mumbai-based education group IES. It aims at inspiring the young budding professionals by providing an insight into the current pharma and healthcare scenario.

“We have been instituting the medal for the past four years at Insight. It will be a source of encouragement for ICS MCRC students who have excelled in the Live Project. There is a dearth of quality professionals in the pharma and healthcare industry in the country today. The industry and academia should encourage more such competitions, which could be good opportunity for spotting the right talent,” said Dr RB Smarta, managing director, Interlink.

Among its varied consulting roles in areas including branding and due-diligence, Interlink has also been instrumental in providing skills-related training to pharma professionals, customized to the needs of the industry.

Insight 2018 puts forth the perspective of patient care, patient delivery and patient monitoring in healthcare followed by panel discussion by industry experts.

According to Dr Smarta, time is ripe for the industry to move into a patient oriented paradigm from a product oriented one. This will help in improving the quality of a patient’s life along with achieving positive clinical outcomes at a realistic economic expenditure, he said. Modern data-based technologies help in achieving effective patient monitoring and thereby good patient compliance, he observed.