Digital patient interaction is among the top ways to create outstanding contact with patients in the new era of pharmaceuticals. Digital patient interaction, no longer a distant concept, is a fact for payers and clinicians who strive to build better patient interactions.

Here are some of the top reasons why digital patient engagement is important and why it will continue to be relevant in the times to come.

Patient expect digital patient engagement:

We exist in an instant age, whether we like it or not. Watching the new video, ordering lunch or getting directions to the closest bar can all be done from a tablet, and patients want their healthcare providers to have the same capability. When it turns out, 54 % of people choose to connect with their healthcare provider via their phones. In addition, to make decisions about their wellbeing, they use this knowledge. 79 % of patients are more likely to choose a healthcare provider that helps them to access their healthcare records online or by phone, according to study. 

There is an emerging healthcare advertising-millennials, and their demands are much greater because they are an internet-first generation. In reality, 60 per cent of millennials favour telehealth to office visits, according to Salesforce. Patients place greater focus on digital participation across the board, and any healthcare professionals who do not keep up are at risk of being drowned by the competition.

Best way to connect with millennial:

Millennials represent the largest demographic at the time of writing. Described as individuals between the ages of 21 and 37, they will continue to be the main demographic group until 2050, as older generations decrease in number. Using digital patient experience technology to connect with millennials is up to healthcare providers, since they have a number of distinguishing characteristics that set them apart from other generations. 

Digital era will help to improve health literacy:

The key explanation for the use of interactive patient engagement programmes is that patients want to remain informed about the course of their care. However, there is more to it-how can patients grasp strategies for digital patient interaction if they lack basic health literacy? One of the most convincing cases of digital patient engagement is that it can boost health literacy, offering a range of benefits, from patients, payers, providers, doctors, all the way to pharmaceutical firms, to any stakeholder.

Typically, people living in rural areas with limited access to health education and living conditions that are not optimal are the communities struggling with health literacy the most. Healthcare services should set up digital patient interaction platforms that make a difference in order to help these patients out. This is the perfect medium for digital patient interaction and improving health literacy, considering how widespread the use of smartphones is. Educating patients on their diagnosis, condition and recovery is one of the most cost-effective ways to increase health literacy. This can be done through posters, website pages, webinars, or videos of medical explanators. In particular, videos are a fantastic solution for explaining a lot of data in a very short period of time, so that patients can easily access it through their phones.

Pharma companies are stepping up:

Realizing that healthcare professionals will not take care of it on their own, several pharmaceutical firms have made efforts to develop resources for digital patient interaction that support patients and doctors. In other words, the value of digital engagement platforms has also been taken up by pharmaceutical firms, and they have double the benefits. Next, they optimise the health benefits of patients. Second, due to the available communication resources they can demonstrate to their patients, they make an impact with doctors, who are more likely to prescribe their products.