Client: Mid-size Pharmaceutical Company

Client Goal: Client wanted to build an operationally effective sales and marketing organization based on strategy and prioritized growth levers.

Situation: The firm is having almost 80% of sales from 8 Brands which showed decline and no new product was taking shape due to lack of operational efficiency, effectiveness, work ethics and leadership, these lead to declining growth of the pharmaceutical company since last two years.

Interlink’s role: Interlink Consultancy Team identified growth levers on basis of detailed diagnosis study of organization. Growth levers were further prioritized for company’s next financial year. On the basis of diagnosis, Sales and marketing KPIs, Systems and processes, training and development, etc. were carried out for overall development of operational efficiency. Various growth levers pertaining to customer management, low performing territories, brand strategy, new product launch and data management were part of the assignment. At the end in collaboration with client team Interlink experts helped in target setting and exercise workshop.

Impact: Prioritized growth levers were institutionalized, systems and processes were streamlined, sales team was reformed, marketing team was restructured as per client requirement and 42% growth was achieved as compared to previous years.