Navigating Towards Future of Nutra Industry

Dr RB Smarta, Chairman & Managing Director, Interlink

 

by admin

Navigating Towards Future of Nutra Industry

Dr RB Smarta, Chairman & Managing Director, Interlink

 

by admin

by admin

As most of us are in lockdown at home we are wondering how the post- lockdown world would look like. Opening up economic production, even partially, has brought lot more challenges.

In recently published manual, The Union Health Ministry has addressed the preventive measures that cover all types of workplaces including manufacturing plants and corporate offices.

The Covid 19 situation is disrupting and challenging the entire world like never before. I believe, it will help in making companies the world over more humane than alone profit oriented. The social distancing will in fact help in bringing the people more closer.

The present crisis will make a new difference in the human kind’s equation to 3ps i.e. People, Planet and Profits. It will help in making each of us more humble, caring, empathetic and self-sufficient; create more awareness about the importance of preserving and protecting our planet and its air, water and food resources; there will be a corporate behavioural shift where more importance will be given to people and planet over profits.

New workplace Norms:

Some of the highlights of the new workplace norms are like gap of one hour between shifts, staggered lunch breaks to ensure social distancing, sanitization of workplaces between shifts, frequent cleaning of common surfaces and hand washing. Thermal screening will be there for all those entering and leaving the work premises is mandatory and a list of COVID-19 dedicated hospitals in the vicinity should be available at the workplace.

One of the biggest consequences of the Covid-19 pandemic has been the workplace transition to the home front, i.e., work from home (WFH). WFH has radically changed traditional work arrangements.

Essentials of WFH style:

The WFH has become survivor of for many industries including Nutraceutical as it has opened a window for physical and virtual collaboration. This has accelerated the workplace transformation and digitally transformed environments.
But to successfully navigate through this new way of working, organisations need to address it differently. The people strategy and business strategy need to be reframed in a manner that the focus need to be shifted from business-first to people-first, that is, be employee-focused and client-centric in operations.
With remote work environments becoming the new norm it is necessary that workforce is reskilled and relevant for the times ahead. Hence organisations need to ensure continuous training and learning programmes for employees

Even assistance with healthcare support (doctor on call, fitness sessions), stress management (counselling and meditation) and social connections (virtual coffee meets) can be provided by the organisations.

 

Essentials to Make Progress Nutra Industry in Near Future:

Amongst the industries in this COVID-19 crises health has become very precious industry and being at home everybody is consuming home food and looking for how to fight with COVID-19 infection by improving immunity.

 

By and large immunity has become a focus and everybody is trying to improve immunity to fight with any viral load is confronted. Absence of vaccines and presence of tests increasing new number of suspected and infected patients. Although the mortality rate is very low in India, community has engulfed in lot of fear of life.

 

As long as community remains in fear, for few who do not fear at all and disobey social distancing as well as other provided norms you would find the situation would remain same with mixed feelings as well as plethora of concerns attached to this crisis issue.

 

As a result it is important to bring hope in community from fear which will perhaps provide discipline on one hand by improving one’s immunity and also hope and on the other hand align them to be work forward to make industry more profitable.

 

It is a reality that WFH is going to be new work culture and even in the offices as they open the same remote working culture would always remain in future. It is a matter of balancing on the spot working and remote working for variety of businesses. As this proportion will vary from industry to industry, industries like IT, would have more component of remote working while construction, travel will have more focus on the spot working. Considering this kind of scenario industries are taking innovative approaches.

As a result it is important to bring hope in community from fear which will perhaps provide discipline on one hand by improving one’s immunity and also hope and on the other hand align them to be work forward to make industry more profitable.

It is a reality that WFH is going to be new work culture and even in the offices as they open the same remote working culture would always remain in future. It is a matter of balancing on the spot working and remote working for variety of businesses. As this proportion will vary from industry to industry, industries like IT, would have more component of remote working while construction, travel will have more focus on the spot working. Considering this kind of scenario industries are taking innovative approaches.

For any business or basically health business following essential functions need to, progress in a profitable way

  1. Decision making: Business progresses on day to day decisions based on articulated plans. Here management has to manage with right proportion of On the job and remote working
  2. Business development is an important activity and companies have different strategies to implement ,in the-right proportion
  3. Manufacturing, logistics, trading and availability depends on which way it progresses with technology.
  4. Communication in physical or digital way and on line business is becoming a fulcrum of business model
  5. Performance Management is a crucial piece of all activities and our HR professional will make it happen

For Nutra industry to grow further it is necessary to leverage its strengths and opportunities.in future .In given environment ,challenges are many and the Industry leaders will have to adapt the new ways to manage their businesses.

 

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