Saturday, May 26, 2018
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Innovation in Ingredients…

Dr.R.B. Smarta

The fast paced lifestyle, increasing aging population, rising incidences of chronic diseases and changing lifestyle are the major factors that are currently driving the global nutraceutical ingredients market. The nutraceutical ingredients are basically natural bioactive compounds that possess health promoting and medicinal properties, they also possess disease preventing properties up to some extent. These bioactive compounds can be derived from plant or animal sources. The health benefits of nutraceuticals in general, and their application in foods, beverages, dietary supplements, pediatric and adult nutrition preparations support and aid in the use of nutraceutical ingredients.

Nutraceutical ingredients market

Nutraceutical ingredients market is rising with increased health awareness among people and growing health concerns, increasing demand for healthy food, personal care products and safe animal nutrition products. The consumers no longer view food merely as a means of satisfying hunger but, as means of meeting nutritional needs. The increasing awareness and usage of nutraceuticals and their application in food, beverages, dietary supplements, human and animal nutrition preparations, support the use of nutraceutical ingredients.

According to a report published by Reportlinker, the global demand for nutraceutical ingredients is forecasted to grow at 7.2% annually to USD 23.7 billion in 2015 and USD 30 billion in 2017, aiding the end product markets totaling USD 369 billion. Global trends in nutraceutical ingredients will result in, developing regions achieving much faster growth in terms of consumption and production than developed regions. Emerging nations like Brazil, Russia, India and China, as well as countries like Mexico, Poland and South Korea are expected to expand and diversify their food and beverage industries. Amongst these, China is expected to become one of the largest global producer and consumer of nutraceutical ingredients by 2020 due to increasing investments and rising consumer incomes. Overall the emerging countries as well as developed countries will be the key customers for nutraceutical ingredients.

The ingredient categories that are poised to grow in the near future are; soy proteins & fibres, oat bran psyllium, omega fatty acids, cranberry and garlic extracts, calcium, magnesium and zinc minerals, vitamins A & C and probiotics like Bifidobacterium and Lactobacillus.

The nutraceutical ingredients can be applied to variety of nutraceutical products such as dietary supplements, functional foods, functional beverages, animal nutrition as well as personal care. The major application of nutraceutical ingredients is seen in dietary supplements segment.

From Ingredients to Formulations

In pharmaceuticals industry the formulations or finished products are branded whereas there are no branded APIs in pharma. As we can see that the pharmaceuticals industry moved to formulations directly with not much emphasis on the development of APIs (Active Pharmaceuticals Ingredients) segment. Since the nutraceuticals industry is still at the nascent stage and in some ways is different from pharma industry, the ANIs (Active Nutraceuticals Ingredients) segment is set for further growth. Since the ingredients segment alone has a huge potential and is poised for growth, there is a good opportunity of branding the ANIs aiding the growth of nutraceutical ingredients industry.

The investments required to make a finished product a brand is high while, the investments required in branding of ingredients is relatively low and is a good option to grow in the nutraceuticals industry.

In ingredients, pre-blends or premixes could be focused on for branding. A pre-blend or premix is a combination of ingredients that have been mixed together and sold to the finished product manufacturer and/or provided to a processor as a preliminary step in the production of a final food or beverage product. Unique and customized premixes can be prepared by the ingredient suppliers or processors and sold as individual brands.

From ingredients to premixes: Is it Viable?

With the increase in demand of nutraceutical ingredients, the ingredients market can diversify into pre-blends or premixes and bring-in innovation in the way ingredients are presented. The manufacturers, suppliers or sellers, instead of selling just a single ingredient, can premix two or more ingredients in a standardized mix with specific quantity of each ingredient and sell the premix or blend. Such ingredient premixes or blends will assist the finished product or formulation manufacturers in the fortification of food products, supplements and other nutraceutical products.

Currently, not many companies sell premixes but, these mixtures can pose as a good option and investment from supplier’s and seller’s point of view. These customized mixtures have several applications including infant nutrition, clinical nutrition, beverages, dairy products, supplements and so on. According to a research by the Industry ARC, the variety of premixes can be categorized based on the type of nutrients present in the premix. The various categories are vitamins, minerals, nucleotides, amino acids, fibers, probiotics and nutraceuticals. Amongst these categories, the vitamin premixes are more extensively used in the food and supplement industry as compared to other premixes mainly due to their wide application base and availability of different vitamin formulations.

Preparing pre-blends and premixes is time and resource consuming as the components of the mix need to be carefully measured and mixed together under strictly defined conditions, perform necessary quality and food safety checks and so on. But, given all the efforts involved in preparing a premix ingredient system, the overall value of the investment needs to be taken into consideration. But the premixes of ingredient systems are valuable for immediate fortification of food and dietary supplements.

The nutritional premixes assist the end-product manufacturers to offer customized nutraceutical or nutritional products to the consumers. With the increasing demand for products that provides specific health benefits, food companies have been seeking and will continue to seek premixes that help them to attain desired nutritional profiles for their products. Premixes are currently used in the manufacture of food and supplement products that are targeted towards consumer groups seeking bone health, beauty, resistance, energy, immunity and digestion. The formulations, fortification and end-use product varies according to the required health benefits. Advancements in science and technology along with robust technical capabilities have allowed the suppliers and processors to offer innovative premixes. However, the awareness and benefits of nutritional premixes have not yet been well established.

Future Potential of Nutraceutical Ingredients

Continuous research is being carried out on new types and forms of ingredients, such an improved bioavailability, is a future development route. Developing nutraceutical ingredients using the pharmaceutical approaches is also being considered as the current method is relatively tedious. New innovative and niche ingredients are expected to lead industry, by focusing on specific nutraceuticals and functional ingredients for specific health problems.

So the question is can the premixes really grow as a separate category or brand in the nutraceuticals ingredients market?

References

Premixes for Ingredient Systems, http://www.preparedfoods.com/articles/114847-premixes-for-ingredient-systems

Reading Food Labels – How Does It Help Buy Healthier Foods, Maggie LaBarbera RN, MBA May 14, 2012

http://www.transparencymarketresearch.com/global-nutraceuticals-product-market.html

http://www.nutraingredients.com/Suppliers2/Look-to-the-East-for-natural-functional-ingredients

http://www.cargillfoods.com/na/en/product-development/FunctionalFoods/extra-mile-sports-drinks/index.jsp

Winston Boyd, January 2015, Into The Mix, PreparedFoods