Client: Multinational Medical Company
Client Goal: Client wanted to enter into major hospitals and institutions with two novel medical products, by validating their new launch strategy.
Situation: The client wanted to launch novel products in Indian hospitals. Having limitation of field force and marketing team, the team was not willing to take risk in launching the product. Thus, they wanted Interlink team to validate their new product launch strategy considering their strengths and weaknesses.
Interlink’s role: Validation of new launch strategy was carried out by conducting qualitative deep stick study in mutually decided regions by Interlink field experts and quantitative research by research team. Various specialty doctors, physicians, stockists, chemists were part of the deep stick study. Based on statistical analysis of responses, the Interlink team came to conclusion that for successful launch in Indian hospitals client strategy should be to collaborate or outsource the launch of two products to other pharmaceutical company.
Impact: As the organization was not having requisite competence in launching products in Indian hospitals, we suggested them to collaborate with other pharmaceutical company or outsource the launch of product to enter in hospitals and were accepted by client company.