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Articles - Pharmaceutical

American Healthcare Reforms

American Healthcare system is perhaps more driven by costs and not as much by the outcome. All over the world economic downtown has pressurized all nations to bring down their healthcare cost and reform their healthcare systems. All Indian companies have an opportunity provided they follow the specifics of this market right from market dynamics to marketing mix.

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Balancing Act

Like every other profession, the medical profession as well as the pharmaceutical sales and marketing profession, have undergone radical shifts in ethics. New technologies and discoveries have changed the paradigms. Thus, Balancing Act has to be followed by pharma companies, physicians and the society for the spectrum of practices and activities in in the industry.

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Business of Marketing - Redefining Pharma Marketing and Business

How amazingly different opportunities are! How different opportunities come when the context and needs of the environment change!!! How do you now need new ways of marketing such Brands in those markets back!!!

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Can APIs be Differentiated - Differentiation Strategies

Indian API manufacturers face tough competition from well established API manufacturers from developed countries, and also aggressive Asian counterparts. How to differentiate a commoditized product like APIs in the globe?

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Do We Need to Prepare Ourselves for Generic Medicines in India?

Recent scenario of world shows that there is a steep decline in new patented molecule and Health care cost has increased so much that they need management urgent attention to manage. Indian ‘Generics medicines’ is the answer to the world. Have we really examined what needs to be done in order to succeed in Generic Medicines in India?

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Emerging Challenges of API Industry

India’s API production has doubled in the last couple of years in generic sector. API market in India is currently highly fragmented but is expected to become consolidated in the coming years due to increasing competition and several challenges.

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Green manufacturing practices: Sustainable solutions to drive the future economy

In the current global economic turmoil, every industry is experiencing waves of intense pressure. Initially, industries were reluctant in adopting ‘green approach’ but considering the rewards that it offers, companies have recently started re- evaluating their ‘go- green’ strategies.

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Japan Moves ahead

All of us know that besides US, Germany, Japan and many other countries are looking at containing healthcare costs due to pressure on healthcare budgets. In order to contain pressures on healthcare cost, Italy, Spain, Belgium and other countries are slowly shifting to generics. Japan is also moving in the same direction.

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New Way of Marketing

The situation of pharma industry now is such that the global market for medicines is increasing yet Pharma is not expected to be in a strong position to profit from these opportunities, unless the pharma industry changes the way in which it operates. From Marketing point of view everybody right from patient to patient’s family and doctors to the Insurance providers should be focused.

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Redefining Marketing Research

Pharmaceutical marketing will not change overnight, but it will change through the process of modification and transformation in response to many forces. The process of pharmaceutical marketing and there-by the decisions which marketers need to take will have to modify their responses to deal with many factors.

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Redefining Media of Communication in Pharma

Marketing approaches in pharma need credibility at medical as well as all transactional levels and need evidence based communications. Thus, it’s important for a marketer to redefine what he needs to communicate and to whom he needs to communicate.

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Safer Paths to Greener Pastures

Analysis of pharma industry’s measures to preserve the environment with sustainable efforts to ensure plant safety

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