Menu

PUBLICATIONS

Articles - Nutraceutical

2016 - A Better Future

Last few years has seen a shift from Illness based health system to a Wellness based health system in other words there is a shift from Curative healthcare to Preventive healthcare. Preventive healthcare system involves maintaining and managing health, in this type of system nutraceuticals, diet and nutrition play a very important role. Thus, it is important to shape a better future for this segment in the coming year.

Click here for more...

Clustered Nutrition

In the future, India is poised to become one of the nutraceutical hubs with stronger potential among the emerging markets. Each of the clusters in the nutraceutical industry is growing at its own pace. With the individual growth of the clusters the nutraceuticals industry is growing on the whole.

Click here for more...

Nutraceuticals Regulatory Purview

Nutraceuticals and Functional foods are the products whose safety for human consumption is very essential, since these products are directly consumed by the consumers. For this purpose regulations on nutraceutical products are important.

Click here for more...

Improvising Claims

Labelling is usually perceived as an important aspect in informing the consumers about the contents of food/nutraceuticals in the finished products. To stop consumers from making ill informed decisions regulations need to be in place for the information provided on the label of a product, including the claims made on the product.

Click here for more...

Direct Marketing of Nutraceuticals

Nutraceutical market is growing extensively in recent times. Taking the rising competition into consideration, it is essential that the companies develop and implement marketing strategies that best suit their product.

Click here for more...

Need to Focus on Innovation System

Nutraceutical industry is moving forward with the advent of new scientific technologies and innovations. Innovation along with product quality is fundamental to long term growth & success of any business. If any organisation wants to achieve significant growth in the business, innovation is essential to expand the product portfolio.

Click here for more...

Building Capacity of Nutraceutical Industry

The Indian nutraceuticals industry needs to build its capacity holistically i.e in several of its components, right from innovation to final distribution in order to brace or be ready for the increasing growth and to meet the increasing consumer demand for the products.

Click here for more...

Five Pillars for Growth of Nutraceutical Business

Nutraceuticals is all set to boost its presence further in the food and pharmaceutical markets. Nutraceuticals has already started taking the center stage in preventative & proactive healthcare and management of diseases. Thus, organizations while launching of nutraceutical needs to address the Five Pillars to win the market

Click here for more...

Brain Behind Innovation

Every business needs innovation in order to stay ahead of the competition. In consumer products business you cannot continue with the same product/s for a very long time as it is observed that after some time the sales start to decrease and profits start to reduce. It is important for the companies to bring about innovation in their products, concepts or therapies with changing trends.

Click here for more...

The Art of Marketing Nutraceuticals

The main objective of marketing is creating a Brand and brand inturn creates Value. It is essential for companies to identify the differentiating factors in order to differentiate their products, services or marketing efforts from their competitors and to make their marketing standout.

Click here for more...

Learning to Spin!!

Since last almost 10 years, we in India are so upbeat on Nutraceuticals as a sunshine segment and have expressed that market would grow in a manifold way. When we look at the situation in India even after 10 years, we find different figures floating. It’s really amazing to find out who pressed the pause button.

Click here for more...

NutriTransition 2020

Considering the NutriStatus in the areas of Consumer perspective, demographics & infrastructure, health conditions & market perspectives as well as industry challenges, it is important to analyze the drivers for growth of nutraceutical industry in 2020

Click here for more...