1. How will the industry shape up by 2023 and what it means for Pharma & Nutraceutical companies in 2018?
As value from domestic markets is increasing due to induction of robust regulatory system and available consumers in India national and international Nutraceutical and food companies are looking at India as its destination to launch their products and market those in India. Technology is adding value through digital marketing to the entire portfolio of marketing.
It adds value to domestic revenue and increases overall business performance.
2. How well is Interlink positioned to deliver effective Strategies for Improving Business Performance and Health of Pharma Companies?
IMC is uniquely capable of delivering this value as it has assisted number of pharmaceutical clients to develop their marketing organization, strategies, conducting marketing audits and providing them innovative marketing solutions to arrive higher marketing excellence.
Oversight #1: Clients are unaware of Indian marketing infrastructure facilities and consumer behavior with their awareness of nutrition and nutraceuticals. This unawareness is not only limited to consumers but also to influencers like family physicians, specialists and pharmacist
Oversight #2: Relying on old prescription model alone.
Oversight #3: Lack of identification of right segment, value proposition of products, capabilities of in-house or out sourced teams and management styles.
3. What is Interlink’s Value Proposition?
Team of Experienced and Expert consultants having relevant and updated knowledge and skills with comprehension of environment.
Ability to work on different product portfolios depending on the regulatory status of client organization and willingness to invest in marketing.
4. How do we create value in our engagement?
While most of the industry players engage on two node fee structure, Interlink offers its clients milestones based payments. We use tools and technology to bring in transparency in all our engagements to that the client expectations and our deliverable match completely. We follow strong processes that in turns enhances the value of our client’s experiences.